Privacy Policy

Effective Date: March 2026

1790 Watches respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how 1790 Watches collects, uses, discloses, and safeguards your information when you visit our website, make a purchase, sign up for emails, or otherwise interact with us online.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Information You Provide to Us

Name
Email address
Phone number
Billing address
Shipping address
Payment related information provided through our payment processors
Order details and purchase history
Any information you submit through contact forms, email, or customer service communications

Information Collected Automatically

Internet Protocol address
Browser type
Device type
Operating system
Referring website information
Pages viewed and time spent on our website
Cookie data and similar tracking information

Information We Receive From Third Parties

We may receive information from service providers and business partners that support our website, order processing, payment processing, shipping, analytics, fraud prevention, and marketing operations.

2. How We Use Your Information

We may use your information to:

Process, confirm, and fulfill orders
Provide customer service and respond to inquiries
Send order updates, shipping notifications, and related service communications
Process payments and help prevent fraudulent transactions
Improve our website, products, and customer experience
Analyze website traffic and site performance
Send promotional emails and marketing communications, subject to applicable law
Maintain records, enforce our policies, and comply with legal obligations

3. Cookies and Analytics

We may use cookies, pixels, tags, and similar technologies to operate our website, remember user preferences, understand how visitors interact with the site, and improve performance.

We use Google Analytics to help us understand website traffic and usage patterns. Google Analytics may collect information such as your IP address, device information, browser type, pages visited, and activity on our website.

You can control cookies through your browser settings. Please note that disabling cookies may affect certain website features or functionality.

4. How We Share Information

We may share your information with trusted third parties that help us operate our business, including:

Wix, as our website platform and hosting provider
Payment processors such as Shop Pay, Stripe, PayPal, and Klarna
Shipping carriers and fulfillment providers
Analytics providers such as Google Analytics
Fraud prevention, security, and technology service providers
Professional advisors, including attorneys, accountants, and insurers
Government authorities, regulators, or other parties where required by law or where necessary to protect our rights

We do not sell personal information for money. However, some state privacy laws may define certain disclosures involving advertising or analytics technologies as a sale, sharing, or targeted advertising.

5. Payment Information

Payments made on our website are processed by third party payment processors. 1790 Watches does not typically store full payment card information. Payment information is handled by the applicable payment processor in accordance with its own privacy and security practices.

6. Email Communications

If you sign up for our mailing list or otherwise provide your email address, we may send you transactional messages and, where permitted, promotional messages about products, launches, or offers.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link in the email or by contacting us using the contact information below.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, maintain business records, resolve disputes, detect fraud, enforce agreements, and comply with legal obligations.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet and no method of electronic storage is completely secure, so we cannot guarantee absolute security. The Federal Trade Commission recommends that businesses understand what personal information they collect, limit access, secure it appropriately, and retain it only as needed.

9. Your U.S. Privacy Rights

Depending on the state where you live, you may have privacy rights regarding your personal information, which may include the right to:

Request access to the personal information we hold about you
Request correction of inaccurate personal information
Request deletion of personal information, subject to legal exceptions
Request a copy of certain personal information in a portable format
Opt out of certain targeted advertising, profiling, sale, or sharing activities, where applicable
Appeal a denial of your privacy rights request, where applicable under state law

To exercise any privacy rights request, please contact us using the information in the Contact Us section below. We may need to verify your identity before processing your request.

If your request is denied and your state law provides an appeal right, you may contact us to appeal that decision.

10. California Privacy Notice

If you are a California resident, you may have rights under California law, including the right to know, access, correct, delete, and opt out of certain sale or sharing activities, subject to statutory exceptions and applicability thresholds. California law also requires businesses to provide notice regarding categories of personal information collected and the purposes for which that information is used.

California residents may submit privacy related requests by contacting us using the information listed below.

11. Children Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take steps to delete that information. The FTC enforces COPPA for sites directed to children under 13 or sites with actual knowledge they are collecting personal information from children under 13.

12. Third Party Links

Our website may contain links to third party websites or services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing any information to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the Effective Date above. Your continued use of the website after any update means you accept the revised Privacy Policy, to the extent permitted by law.